Beyond spreadsheets: from manual to digital & franchising
Linenspot, previously known as Rentakit, embarked on a mission to provide high-quality linen rental and laundry services for small hotels and hostels, filling a crucial gap in the market. Founders Ervin and Mauro had a strong business idea that quickly gained traction, but as growth accelerated in 2021, they found themselves feeling increasingly confused, often with "hands in their heads," grappling with how to manage it all. Their reliance on manual, spreadsheet-based systems for stock, orders, and delivery schedules was proving inefficient, prone to frustrating errors, and a significant bottleneck. This lack of flexibility in their "linen package" model and their undigitized sales processes were actively hindering their ability to scale, prompting their collaboration with us to build a robust, digitized platform for their future.
Product Discovery & Prototyping
Crafting a Sustainable Business Model
We tackled the unclear pricing head-on, creating and rigorously testing pricing prototypes directly with customers. Through iterative feedback, we refined the model until it was clear, viable, and set Linenspot.net on a sustainable path forward.
Crafting an Intuitive User Journey
User interviews quickly revealed the "linen package" model was too rigid. This discovery fueled 16 Figma prototypes, shifting towards a flexible system. Remarkably, a customer's own spreadsheet became a key inspiration, leading to an intuitive design that truly met user needs.
Confirming Market Resonance
To ensure genuine market buy-in, we designed and facilitated five interactive concept tests. Real users explored the new service concept, giving us invaluable reactions and confirming their understanding, validating our direction and sparking excitement for the proposed solution.
DELIVERABLES
Laying the strategic foundations
Our intensive two-month collaboration culminated in a set of strategic deliverables, crafted to provide Ervin and Mauro with a clear roadmap and tangible assets for their future growth.
Comprehensive User Journeys
We mapped the complete experience for four critical system users, bringing clarity to every interaction and ensuring a user-centric design approach from the outset.
Interactive Web App Prototype
We brought the digital vision to life with a high-fidelity, interactive prototype of the customer-facing application, allowing early validation and a tangible glimpse into their future platform.
Data-Driven Pricing Strategy
Our detailed price test designs and methodologies ensured that Linenspot's new pricing model was not just guesswork, but a carefully validated strategy ready for market success.
Prioritized Feature Roadmap
We equipped the founders with a clear, prioritized roadmap of features, enabling efficient planning and smart allocation of resources for their next phase of development.
Validated Business Model
A redesigned, customer-backed business model emerged, offering strategic clarity and a robust framework for sustainable operations and expansion.
WHAT WE BUILT
A Digital Leap for Linenspot
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