Amedea Derenda is a product strategist and UX designer with a knack for building digital products that combine user-centered design with practical business needs. Known for her hands-on approach, she emphasizes the importance of the discovery phase to shape high-quality solutions that work in real-world settings. Beyond her role as a Product and Design Lead, Amedea is deeply engaged in the Slovenian UX community, organizing events like Global Service Jams. She also leads Screensaverz, a digital product design school, as both its founder and CEO.
Product strategy
Workshop facilitation
Customer interviews
Information architecture
Wireframing
Prototyping & validation
Product analytics
Aerial yoga enthusiast
Can dance the night away
Started liking broccoli at the age of 30
Join Beka, our resident goat on her quest to understand the mysteries of building & launching digital products. From Business & Design to Engineering, Processes & Teams.