Amedea Derenda

Product Design Team Lead
Amedea Derenda
Personal wisdom
"Assumption is the mother of all f*ups."

Amedea Derenda is a product strategist and UX designer with a knack for building digital products that combine user-centered design with practical business needs. Known for her hands-on approach, she emphasizes the importance of the discovery phase to shape high-quality solutions that work in real-world settings. Beyond her role as a Product and Design Lead, Amedea is deeply engaged in the Slovenian UX community, organizing events like Global Service Jams. She also leads Screensaverz, a digital product design school, as both its founder and CEO.

Expertise

Skills

  • Product strategy

  • Workshop facilitation

  • Customer interviews

  • Information architecture

  • Wireframing

  • Prototyping & validation

  • Product analytics

Hidden talents

  • Aerial yoga enthusiast

  • Can dance the night away

  • Started liking broccoli at the age of 30

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